In the past decade, live video chat has become another part of everyday life. There are multiple video-chat brands enjoying huge success today, and the video communications platform-as-a-service (PaaS) industry’s revenue is expected to reach $1.7bn by 2020,
The concept of speaking with another person face to face using video technology was the stuff of science-fiction for years, appearing in everything from the writings of Philip K. Dick to James Cameron’s classic movie Aliens. Today, though, we can simply hop onto our choice of video-chat platform to enjoy real-time conversations with people from around the world.
While this is a popular way for friends and family to keep in touch over long-distances in a more intimate manner than a simple phone call, video chat is also an incredibly efficient tool for businesses. For smaller companies in particular, embracing video-chat technology can help to put you ahead of your competitors. Why?
Live Video Chat Offers Customers Maximum Convenience
While live chat is a common feature on business websites, this is generally text-based. Without doubt, this is a useful tool, providing customers with fast, personal assistance from an agent. However, there are drawbacks:
- Customers have to articulate their questions or issues in written form, which can be frustrating when trying to describe technical problems
- Customers have to wait for their service agent to type their response
- Spelling and grammar mistakes can cause confusion
